Overview:
Company: TheoremOne
Client: First American
Industry: Real Estate
Project Date: 2020 – Current
Design team size: 6
Role: Product Designer, Design lead, Design manager
Who is First American?
First American is a leading provider of title insurance and settlement services to the real estate and mortgage industries. National Commercial Services (NCS) is a division of First American, offering expert handling of the simplest and most complex commercial real estate transactions, through a network of offices located across the country. First American is TheoremOne's second largest client, and Clarity First is the platform we are currently designing for them.
First American employees are currently using FAST, a platform that provides a very poor user experience. FAST is the main tool for employees, but on a daily basis they must log in to other applications to carry out their work.
Clarity First is the platform we are currently designing for our client, a platform to close commercial property deals with accuracy and manage transactions and documentation.
https://clarityfirst.com/
MISSION 1:
PRODUCT OPTIMIZATION
New features and an improved UX are proposed.
Clarity First would still depending on FAST
The opportunity
Why is now a good time to optimize the platform?
Desired outcomes
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We have the challenge that users are captive, they are people used to a bad experience, so the feedback is sometimes contradictory or ambiguous. Many times we have to appeal to our intuition, and never lose sight of the business objectives.