Lucia Bustamante


I have over 9 years of experience in the software industry and 16 years of experience as a designer. Driving innovation by integrating human-centered design, cultivating talented design teams, and establishing and ensuring products that are easy to use, aesthetically pleasing, and aligned with business goals. I feel comfortable overseeing the effective collaboration and alignment of the Design teams with Research and Engineering.

As a proud computer nerd, I earned a Bachelor's Degree in Computer Processing in 2003. I graduated in Graphic Design in 2005 and Industrial design in 2012.

I have extensive experience partnering with cross-functional product and tech leaders from discovery to launch, designing for enterprise SaaS, B2B, B2C, and B2G products in industries such as Food and beverage, Fashion, Real Estate, Wellness, Government, Pharmaceutical, and Medical cosmetology.

After working for agencies, startups, and technology companies, I have acquired the ability to adapt to different contexts and handle tight deadlines, zoom in and out, put my hands on the craft, or delegate work.

I'm very interested in volunteering, especially as part of causes promoting gender equality. 🌈 Working in a male-dominated field, and experiencing the challenges of being a woman in technology, encouraged me to found a women-in-tech community.

Outside work, I enjoy playing video games, traveling, and making creamy cappuccinos. Oh, and I'm learning japanese.



Design for scale

Scalability as a quality attribute in product design, design with the future in mind, for products that grow and evolve in a visual and interactive ecosystem.

Process oriented

The practice of design revolves around processes. Processes as influencers of results and team work. Processes as valuable tools that directly impact results.

Designer’s intuition

Trust in the designer's intuition. Design that is supported by data and evidence, but also by the designer's intuition, which guides them to make the best decisions for users.



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