Lucia Bustamante

Hey! 👋 I am Lucia,

a Product Designer

Currently working at

Product Designer (USA) | 2020

Product Discovery, concept designs, end-to-end user flows, interaction design, wireframing, prototyping. Working for First American, Title insurance.

Lead UX Designer | Contractor 2020

User Experience re-design for desktop and mobile. Remote Usability testing.

Lead UI Designer | Contractor 2020

UI Design for native B2C mobile app

User Experience Designer

Ballast Lane Applications, LLC (USA) | Contractor 2020

Mobile App Design. Product discovery, wireframing, user flow, interaction design, prototyping, pixel-perfect UI.

Product Designer

Nobly (UK) | 2017-2020

Research, Design and User Experience for Nobly native apps and Backoffice, responsible on the end-to-end product design process for multiple features. Design for marketing (website, landing pages, campaigns, print) Contribution on the product backlog definition, issue and bug reporting, Product discovery, User testing, Heuristic evaluations.

UIUX Designer

ISA LTDA (Uruguay) | 2014-2017

UI UX Design of multidevice platforms for large organizations, especially in the areas of social collaboration, portals and mobiles, process management, digital certification, B2B and B2G products. Web design. Information architecture. Branding. Video design.

Graphic Designer

Wunderman (Uruguay) | 2011-2014

Graphic and video design (After Effects) for promotional material on pharmaceutical and cosmetic industry, in Uruguay and Latin America. Prepress file preparation.

Product case studies

My Design Process

1. Discovery phase

2. Learning and understanding from the problem, the user and context

3. Research, Refer to existing products

4. Personas, voice tone

5. Flows

6. Wireframes

7. Usability testing

8. Branding or existing branding alignments

9. UI Design


  1. 11. Identify key user success metrics
  2. 12. Review product releases to continue building on our customer hypotheses

I promote ethics in design and encourage collaborative working between Product teams, Engineers, ​Developers, Testers, CS teams, Marketing/Sales ​teams, and apply Design QA instances to ensure quality all over the implementation cycle.

UX Consultant

I also do UX Strategy, helping you find a North star for your product. We ask and answer together these 3 questions: Where are we now? Where do we want to go? How we do get there?

Do you need consultancy? Let´s talk!

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